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Deborah (Debby) Shore founded Sasha Bruce Youthwork over 40 years ago, transforming it from a small grassroots effort into a comprehensive network serving at- risk and homeless youth in Washington, D.C. Through her leadership, she has championed youth empowerment and resilience, helping young people build independent, fulfilling lives. A passionate advocate for youth rights, Debby has shaped policies on both local and national levels to address youth homelessness. Her achievements include the White House Champions of Change Award (2012), induction into the Washington DC Hall of Fame (2014), and being named Washingtonian of the Year (2016). Debby’s dedication continues to shape youth services and create a brighter future for countless young people.
Chief of Finance and Operations
Joining Sasha Bruce Youthwork in 2020, Jill Nelson leads Finance, Operations, and HR, optimizing resources to support the organization’s mission. Previously, she served as CFO of Education Week, transforming it into a digital media leader over a 15-year tenure and launching products like EdWeek Market Brief. Jill’s experience spans nonprofit and for-profit sectors; she previously raised $10M in financing for a tech startup and played a key role in its merger with Immersion Corp. Her strategic financial and operational expertise greatly benefits Sasha Bruce’s mission to empower opportunity youth in Washington, D.C.
Chief of Programs
Donnell Potts has been Sasha Bruce Youthwork’s Chief of Programs since 2019, with over 15 years in youth services. He oversees a wide range of programs, ensuring they meet the needs of D.C.’s at-risk youth. Donnell began his career at Boys Town, later advancing to Director of Residential Services and creating the innovative “Cool House” program. He also directed Sasha Bruce House emergency shelter, gaining critical skills in crisis intervention. Recognized with several awards, Donnell’s experience from direct care to program leadership empowers Sasha Bruce’s mission to support youth.
Chief Development Officer
As Chief Development Officer, Danny Rico leads fundraising, marketing, and strategy at Sasha Bruce Youthwork, increasing its annual funding from $11M to $17M in three years. A first-generation Mexican immigrant, Danny’s passion for youth empowerment is central to his work. His expertise in partnership-building and data-driven strategies has significantly expanded Sasha Bruce’s impact. Danny holds a B.S. and M.A. from Georgetown University and mentors first-generation scholars there. Outside of work, he enjoys gardening, exploring parks, and time with his two adopted cats, Mila and Tabitha.
Director of Monitoring and Evaluation
Accounting Manager
Program Manager, Phillip Reid House and REACH
Program Manager, Promise Place
Program Manager, Re-Generation House (TLP) and Independent Living Program (ILP)
Program Manager, Allen House
We’re always looking for awesome, passionate, dedicated, inspirational individuals to join the Sasha Bruce Family!
The Executive Director reports to SBY’s governing Board of Directors. The Board has fiduciary responsibility for the agency and is active in fundraising, strategic planning, public policy, and overseeing SBY’s finances. The full Board meets at least five times per year, and its committees meet every other month. As outlined in SBY’s By-Laws, each member has equal and full voting status as outlined in SBY’s By-Laws. Board membership is a voluntary commitment, and SBY does not compensate members.
The Executive Director reports to SBY’s governing Board of Directors. The Board has fiduciary responsibility for the agency and is active in fundraising, strategic planning, public policy, and overseeing SBY’s finances. The full Board meets at least five times per year, and its committees meet every other month. As outlined in SBY’s By-Laws, each member has equal and full voting status as outlined in SBY’s By-Laws. Board membership is a voluntary commitment, and SBY does not compensate members.
Chair
Founder & Executive Director
Vice Chair | Partner | Akin Gump Strauss Hauer & Feld LLP
Treasurer | Managing Director | Chevy Chase Trust
Secretary | Vice President, Social and Environmental Impact | Twilio
Term Expires June 2025
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As Director of Development and External Relations, Rico oversees the organization’s fundraising and communications efforts. Mr. Rico has more than ten years of experience working in the civil rights, education, healthcare, and social justice sectors where he has brought together caring philanthropists looking to make a difference in the lives of others in their community. He is committed to working with donors to help them meet their philanthropic goals, while supporting our efforts to end youth homelessness. Rico lives in DC’s Hill East, and is a proud Hoya with a BS and MA from Georgetown University.
